New sewing machine Hi Kris good morning. The SEMA price on the NC1 is $1249 delivered no freight, no tax. We've sold a good 12 units to date, but have had a few come back. The quality is there but not comparable to the Juki 1541, NC6, NC1508NH all of which have higher quality parts. If you can afford those, that's the route I'd go for auto interiors. The NC1 is our first foray into the entry level walking foot sector and while it's not a bad machine, for my money I'd rather see my clients/potential clients step up to the others. I hope this helps a little. Forgive my late reply...i need to keep my eye on the forum with more frequency.