small/short vs larger/longer jobs We primarily focus on short- to medium length projects -- mostly repairs. In our market, that's where the most money is.
Sometimes we'll take on custom and long-term projects for friends and loyal customers. But if we can help it, we stick with the repairs.
But that's just what works for us. I wouldn't generalize and say that's a good strategy for every shop. It really depends on your market -- what customers want, how much money they have to spend, and what the competition looks like. You have to assess all that to figure out your best move.