I generally love everything digital. But I can't get behind online reviews...

If they're all positive, they can bring in A LOT of business. But they seldom are. No matter how good your shop is, there are going to be loud, vindictive complainers.

Assume the average job is $200. And assume 100 people read that one negative review and decide against giving you their business. Well, that's $20,000 lost all because of one jerk.

These people have all the leverage and they know it.

Only thing we can do is what @Peter Pittel did, and respond with a kindly worded, common-sense explanation -- and hope potential customers read it.

If we ignore it, their version becomes truth. And if we respond angrily, we come across as having bad customer service.

It's a lose-lose. #IhateYelp