Why are so many shops offline? I only do custom work so my customers are different than a repair facility. My problem with websites/Facebook is the keyboard warrior who wants you to drop everything for an immediate quote, then provide bad online reviews when they find out they DO NOT have a clue how much time it takes to HAND MAKE every panel for a car, where panels never existed, and oh yea, I don't work for free. My customers are all referred by a past customer in one way or another. I am greatful that I have more work than I can do, and great customers that still want unique and different. They also want to SEE my shop with their own eyes, they want to talk to me in person , they want to know that I will treat their car with the utmost respect and care. Some of my customers are completing a life long journey to get that custom or classic car done after many years/decades of sacrifice, no website will give the comfort a working mans handshake will. No image on the web will replace looking into the eyes of your craftsman, knowing they share your passion. All of that being said, I do have instagram, and try to remember to use it. I love connecting with like minded professionals and seeing what everyone else is up to, and who knows....maybe someday I will gather a customer from it, if not, it's still fun as time allows.