Everyone knows your internet presence is of utmost importance. The content is very important. It lets customers know a wealth of information about your company. Is you website secure? On your address bar next to the website there will be a locked padlock signifying your website is secure. If it says "Not Secure" next to your web site address then , it is open to hackers and whatnot. On my browser. chrome, says this website "the Hog Ring" Is not secure. You should contact your IT guy or website designer to get this fixed asap.
Marc, your point is valid. But it looks like THR does have a certificate but it is expired. The forum portion should be using https. The sub domain for the store is up and running so you are safe to order from there.