Why are so many shops offline? Here at Albright's I'm in charge of managing the social media accounts and I know it's hard. We're not a very big supplier employee wise and it can get overwhelming trying to do sales, website, and social media. I couldn't imagine a one man shop trying to run all the aspects of their business plus managing a web presence. I still get overwhelmed some days trying to come up with content to draw in business.
Plus, as Landon said, many shops receive a lot of word-of-mouth business. We get frequent calls asking for referrals to upholstery shops in our area. In a tech age, the upholstery business still seems to thrive with old school business techniques (at least from what I've seen).